10,000: one to hold up the light bulb, and 9,999 to turn the building around.
If Hewlett-Packard made toasters... They would market the Reverse Toaster, which takes in toast and gives you regular bread.
If IBM made toasters... They would want one big toaster where people bring bread to be submitted for overnight toasting. IBM would claim a worldwide market for five, maybe six toasters.
If Xerox made toasters... You could toast one-sided or double-sided. Successive slices would get lighter and lighter. The toaster would jam your bread for you.
If Radio Shack made toasters... The staff would sell you a toaster, but not know anything about it. Or you could buy all the parts to build your own toaster.
If Thinking Machines made toasters... You would be able to toast 64,000 pieces of bread at the same time.
If Cray made toasters... They would cost $16 million but would be faster than any other single-slice toaster in the world.
If the Rand Corporation made toasters... It would be a large, perfectly smooth and seamless black cube. Every morning there would be a piece of toast on top of it. Their service department would have an unlisted phone number and the blueprints for the box would be highly classified government documents. The X-Files would have an episode about it.
If the NSA made toasters... Your toaster would have a secret trap door that only the NSA could access in case they needed to get at your toast for reasons of national security.
If Sony made toasters... The ToastMan, which would be barely larger than the single piece of bread it is meant to toast, can be conveniently attached to your belt.
If Timex made toasters... They would be cheap and small quartz-crystal wrist toasters that take a licking and keep on toasting.
If Fisher Price made toasters... 'Baby's First Toaster' would have a hand-crank that you turn to toast the bread that pops up like a jack-in-the-box.
If Microsoft made toasters... Every time you bought a loaf of bread, you would have to buy a toaster. You wouldn't have to take the toaster, but you'd still have to pay for it anyway. Toaster '02 would weigh 15,000 pounds (requiring a reinforced steel countertop), draw enough electricity to power a small city, take up 95% of the space in your kitchen, would claim to be the first toaster that lets you control how light or dark you want your toast to be, and would secretly interrogate your other appliances to find out who made them. Everyone would hate Microsoft toasters, but nonetheless would buy them since most of the good bread only works with their toasters.
If Apple made toasters... It would do everything the Microsoft toaster does, but five years earlier.
"Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline."
Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I thought to myself, 'Oh, boy, this could be it--I could be a big winner!'" said Cincinnati's Martin Frelks, who lost his wife but won $50 Sunday when the Buick LeSabre they were driving hit an oil slick at 60 mph and slammed into an oncoming truck. "When the car stopped rolling down the embankment, I knew Ellen was dead, but all I could think about was getting the blood and glass out of my eyes so I could read that airbag!"
Hartford, CT, resident Jonathan Ryerson was killed Sunday when his 1997 Pontiac LeMans hit a freight train. Ryerson won $50 in the accident. "It's really addictive," said Sacramento, CA, resident Marjorie Kamp, speaking from her hospital bed, where she is listed in critical condition with severe brain hemorrhaging and a punctured right lung. "I've already crashed four cars trying to win those Super Bowl tickets, but I still haven't won. I swear, I'm going to win those tickets--even if it kills me!"
Kamp said that as soon as she is well enough, she plans to buy a new Pontiac Bonneville and drive it into a tree. GM officials are not surprised the airbag contest has been so well received. "In the past, nobody really liked car wrecks, and that's understandable. After all, they're scary and dangerous and, sometimes, even fatal," GM CEO Paul Offerman said. "But now, when you drive a new GM car or truck, your next serious crash could mean serious cash. Who wouldn't like that?"
Offerman added that in the event a motorist wins a prize but is killed, that prize will be awarded to the next of kin. According to GM's official contest rules, odds of winning the grand prize, a brand-new 1997 Cutlass Supreme, are 1 in 43,000,000. Statistical experts, however, say the real chances of winning are significantly worse. "If you factor in the odds of getting in a serious car accident in the first place--approximately 1 in 720,000--the actual odds of winning a prize each time you step in your car are more like 1 in 31 trillion." Further, even if one is in an accident, there is no guarantee the airbag will inflate. "I was recently broadsided by a drunk driver in my new Chevy Cavalier," said Erie, PA, resident Jerry Polaner. "My car was totaled, and because it was the side of my car that got hit, my airbag didn't even inflate. But what really gets me is the fact that the drunk driver, who rammed my side with the front of his 1997 Buick Regal, won a $100 Office Depot gift certificate. That's just wrong."
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